Study: Hotel Operators Are Struggling to Find Relevance Among Younger Guests

Oracle announced the findings of a global study titled “The Loyalty Divide, Operator and Consumer Perspectives, Hotels 2018” auditing consumer perceptions and hospitality brand realities of loyalty programs and influences. “The Loyalty Divide” reveals that hotel operators believe they offer personalized and relevant rewards while consumers disagree and look to social influencers for aspirational recommendations … Study: Hotel Operators Are Struggling to Find Relevance Among Younger Guests weiterlesen