These teddy bears are a must-see
These two teddy bears at London Heathrow airport are pretty cool! For the first time, Heathrow is launching a video campaign at Christmas celebrating ‘the best gift of all’. And the teddy bears are the stars!
[bctt tweet=”Coming home for Christmas is better than any other gift you can give at this special time ” username=”petervonstamm”]
Featuring two much-loved and ageing teddy bears as they arrive at the airport, the poignant film reminds us that coming home for Christmas is better than any other gift you can give at this special time of year.
The ad follows two much-loved and ageing teddy bears as they land at Heathrow. It captures tender moments between the couple; from the wife gently waking her sleeping husband in his seat, to his protective arm helping her onto the escalator.
These teddy bears are a must-see!
As they travel through the airport, the film – set to a classic Chas and Dave soundtrack – captures all the familiar sights and sounds of the UK’s hub airport. Finally the elderly bears emerge blinking into arrivals and we see them searching the crowds for someone. We won’t spoil the ending for you – instead you can watch the film here:
Heathrow’s Commercial Director Jonathan Coen said: ‘Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year. We love the film and hope the bears’ journey through the airport captures that excitement you feel when walking through Heathrow arrivals into the arms of your loved ones at Christmas.’
The piece was filmed over three days while Heathrow was fully operational
The piece was filmed over three days while Heathrow was fully operational with location management team, Salt overcoming the complex logistical challenges of filming across multiple terminals, on the airfield and in restricted locations to make the video a reality.
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About Heathrow
Heathrow is the UK’s hub airport, home to more than 80 airlines connecting to more than 180 destinations. Every year Heathrow welcomes over 70 million passengers with a commitment to ‘making every journey better’. Following an investment of more than £11 billion over the past 10 years, passengers have voted Heathrow the ‘Best Airport in Western Europe’ two years in a row, ‘Best Airport Terminal’ for the Terminal 5 five years in a row and ‘Best Airport for Shopping’ seven years in a row.
