M Social, the Singapore hotel brand that debuted just last year, has now successfully been transplanted abroad. A second M Social opened its doors in Auckland last month. It has received rave reviews on international travel portal TripAdvisor, with 78% of guests giving it a 5-star rating.
M Social to open more hotels
With the Singapore brand successfully establishing itself as a hotel of choice in Auckland, there are now plans to open more M Social hotels in other markets such as Seoul, South Korea and in Silicon Valley in California.
The Singapore hotel started out as a brainchild of property-hotel veteran Mr Kwek Leng Beng as a hip, fashionable brand of his company, Millennium & Copthorne Hotels plc. M&C is the London listed subsidiary of property group City Developments Limited.
The first M Social opened in May 2016 in Singapore, Rodyk Road in the upscale Robertson Quay recinct. Designed by famous French designer Phillipe Starck, the technology-driven 293-room hotel generated a lot of excitement from the start, injecting new life to the popular dining district fronting the Singapore River. Its all-day dining restaurant Beast and Butterflies was recently ranked among the world’s top 10 restaurants by HOTELS Magazine. M Social continues to be at the forefront of hospitality technology, having just launched the world’s first autonomous service chef robot prototype that serves up eggs.
The 190-room M Social Auckland
Similarly, the 190-room M Social Auckland is located near the waterfront and commands breath-taking views of Auckland Harbour. The hotel is centred around the design experience and offers contemporary form and function in a casual setting, featuring spaces that are designed to be accessible and flexible to guests’ needs. Each floor of the hotel has its own theme based around elements of local culture, such as fauna, marine life and literature.
Technology is a focus point of the hotel, with self-check-in kiosks in addition to a traditional reception desk, smart TVs in every guest room and a media wall that displays local information such as transportation timetables, weather forecasts and details of activities.
M Social Auckland will mark its official opening in the first quarter of 2018. The brand joins the umbrella of M&C hotel brands such as Grand Millennium, Millennium and Copthorne.
SOURCE: Millennium & Copthorne Hotels