AVANI Hotels & Resorts announced the next #AVANIme YouTube series featuring Cuca Roseta, Portugal’s renowned fado singer, sharing her favourite spots in her hometown of Lisbon.
AVANI launched #AVANIme last year. Through short videos and appealing images, local celebrities and influencers share their personal experiences and insights to inspire viewers planning their travels.
In the Lisbon episode (www.avanihotels.com/me) with Cuca Roseta, viewers can watch her sharing breath-taking views of the city and get a peek at its secret hotspots, all within a stone’s throw from AVANI Avenida Liberdade Lisbon Hotel.
Some highlights include a visit to the UNESCO World Heritage Site of Belém Tower, a tour of Cuca’s favourite shopping spots, and, last but not least, a stop at the world-renowned Clube de Fado, where Cuca’s star was born. “Cuca Roseta truly carries the AVANI spirit. She’s modern, daring and delightfully surprising,” said Alejandro Bernabé, Vice President of Operations – AVANI Hotels & Resorts. “Through #AVANIme, we aim to transport viewers into a destination through the eyes of a local. We can’t wait to create more episodes as AVANI expands around the world.”
The #AVANIme YouTube campaign was launched with the successful premier episode featuring Cindy Bishop, the Thai-American supermodel, actress and host of Asia’s Next Top Model. Cindy’s video garnered almost half a million views as people wanted to learn about Bangkok from this popular celebrity.
AVANI Hotels & Resorts will continue to travel around the world with photographers, influencers, and local celebrities to capture more of these insightful travel experiences. Currently, the next #AVANIme instalments are being filmed in multiple destination around the world, including Gold Coast, Australia, Auckland, New Zealand, and Victoria Falls, Zambia.
About AVANI Hotels & Resorts
AVANI Hotels & Resorts is a vibrant upscale brand offering relaxed comfort and contemporary style in city and hotel destinations, AVANI was launched in response to an increasingly influential group of discerning travellers who appreciate stylish design and excellent service, but also demand great value. The brand currently has 23 properties in operation in Thailand, Sri Lanka, Vietnam, Malaysia, the Seychelles, Mozambique, Botswana, Lesotho, Namibia, Zambia, the United Arab Emirates and Portugal, with a pipeline of further openings in Australia, Asia, Indian Ocean and the Middle East.
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