trivago expands travel recommendations based on Artificial Intelligence: trivago acquires technology platform tripl for personalized travel recommendations and tripl founder Hendrik Kleinwächter becomes part of trivago’s development team.
trivago announced the acquisition of the assets of tripl (winner of ITB’s Start-Ups Battle 2016), a machine learning travel start-up from Hamburg. The acquisition will enhance trivago’s product with personalization technology which uses both Big Data and a customer-centric approach.
tripl’s customer-centric AI technology
Founded in 2015, tripl has developed an algorithm to give tailored travel recommendations by identifying trends in users’ social media activities and comparing it with in-app data of like-minded users. The AI-driven product imitates the way a travel agent would recommend hotel experiences relevant to the customer, and combines it with the ease of online services.
Following the acquisition, the former CTO and creator of the tripl algorithm, Hendrik Kleinwächter, will join trivago’s development team to continue breaking new ground in personalization.
Founded in 2005 and headquartered in Düsseldorf, Germany, trivago is a global hotel search platform, focused on reshaping the way travelers search for and compare hotels. As of June 30, 2017, trivago’s global hotel search platform offered access to over 1.8 million hotels in over 190 countries. trivago’s platform can be accessed globally via 55 localized websites and apps in 33 languages.