Marriott International announced a multi-year partnership with leading European football club FC Bayern, with Courtyard by Marriott becoming the official hotel partner for Germany’s most popular and successful football club.
The partnership will also give the 100M+ members of Marriott’s loyalty programs – Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – access to once-in-a-lifetime, football experiences through Marriott Rewards Moments, as well as SPG Moments. The experiences will include exclusive access to Bayern’s domestic and European matches, and VIP match-day hospitality in the Courtyard by Marriott Suite at the Allianz Arena.
The partnership helps bring an unprecedented match-day experience to life through a Courtyard by Marriott lens with a custom-built executive box offering fantastic views of the pitch in the world-renowned Allianz Arena. With modern furnishings inspired by Courtyard’s latest design and a Courtyard bar serving crafted cocktails and elevated menu options, the box gives guests a taste of the look and feel of a stay at a Courtyard hotel.
“We are delighted for two leading brands such as Courtyard by Marriott and FC Bayern to be entering into a long-term partnership. With Marriott International being the world’s largest hotel chain and FC Bayern one of the world’s most successful football clubs, I am convinced that this is a perfect match and very authentic partnership. I am particularly pleased that our fans can also benefit from this partnership, with our new official hotel partner providing them with attractive offers for both home and away matches”, said Karl-Heinz Rummenigge, chairman of FC Bayern.
Truly unforgettable experiences with Marriott Rewards Moments
- European Away Days: Members can bid Marriott Rewards points for the chance to travel with the team during their European campaign. The experience includes travel with the team to a European away game, post-match dinner with the team, tickets to the game, and an overnight stay in the FC Bayern hotel.
- The Suite Life: Members can redeem Marriott Rewards points against a range of domestic and European home-game packages including exclusive access to the new Courtyard Suite at the iconic Allianz Arena with full hospitality, and an overnight stay in Munich.
With an existing portfolio of more than 1100 hotels worldwide and more than 50 in Europe, where the brand is expecting to open another 30 hotels by 2020. Courtyard Munich Garching will be a key opening for fans later this year, situated just moments away from the Allianz Arena offering fans an amplified match-day experience. In addition, Marriott International will welcome fans from all over the world to experience the unique atmosphere at the Allianz Arena through exclusive hotel and ticket packages with FC Bayern Tours.
About Marriott International, Inc.
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®.
About Courtyard by Marriott
Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests’ needs for choice and control. With more than 1,100 locations in nearly 50 countries and territories, Courtyard is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer.
SOURCE: Marriott Int.
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