Car company Borgward to enter German market this year
The Stuttgart-based automaker Borgward plans to enter the German market by the end of the year. “We are delighted that, following our successful start in China and other countries, we can now enter the German market,” said Ulrich Walker, CEO of Borgward Group AG, at the International Motor Show (IAA) in Frankfurt. The first units of the Borgward BX7 TS Limited Edition are expected to be delivered to customers in the fourth quarter.
More Borgward models to come
The limited Borgward BX7 TS edition and, later, the BX7 as well as the BX5 and the BX6 will initially be introduced in Europe with gasoline-powered engines. Later on, further models which are under development will follow. “Due to the constant customer demand and in order to increase the visibility of our brand and its products, we have decided to initially enter the market with a gasoline-powered version of the BX7 and the BX5,” Walker said. “However, it remains our goal to mainly sell electric vehicles once production commences in Bremen.”
The Stuttgart-based automaker has more than 5,000 employees. It has achieved its business targets to date, including revenues of over €1.5 billion within the past twelve months. According to Walker, this result is completely in line with expectations.
The company has received nearly 70,000 vehicle orders in China since it launched the Borgward BX7 and BX5 in the country. Borgward expects to get a further boost from its market entry in the Middle East, South America, and Europe as well as from the launch of new models such as the BX6 sports coupe and variants of the BX7 and the BX5.
At the IAA, the Germany car company also presented its ISABELLA Concept. “The ISABELLA Concept is a modern interpretation of the legendary and beautiful Borgward ISABELLA,” said Anders Warming, Member of the Board of Management and Chief Design Officer of BorgwardGroup AG. Among the outstanding features of the ISABELLA Concept are its fascinating design, its revolutionary interior and operating concept, its digital connectivity, and the electrification of the vehicle’s drive train.
However, the ISABELLA Concept is more than just a vision of a future vehicle concept. The reincarnation of the legendary ISABELLA from the 1950s also embodies the future focus with regard to its design DNA and drive technology.
Reincarnation of the legendary ISABELLA from the 1950s
The Borgward ISABELLA Concept impresses with its perfect dimensions (5.00 meters long, 1.40 meters high, and 1.92 meters wide) and the beauty of its flowing three-dimensional and sculptural shapes, which are smoothly connected to technical and functional elements such as the cooling air inlets and the aerodynamic components. This is done, however, without any aggressive undertone. Warming is convinced that such an undertone would be unacceptable in an all-electric coupe: “Aerodynamic excellence and efficiency play a key role in this vehicle and define its flowing shapes,” he said. “We are convinced that a vehicle body through and around which air flows in a perfect way must radiate accessibility, appeal, and a commanding presence. This is fully in line with the ‘Impression of Flow’-our Borgward design principle for the electric mobility of the future.”
Source: BorgwardGroup AG