Mondrian Park Avenue marks the fourth Mondrian Hotel to open worldwide. The new Park Avenue hotel provides an energetic lifestyle experience in the neighborhood, adds to Journal Hotels‘ growing portfolio of storied properties.
Mondrian Park Avenue brings a new luxury lifestyle experience to New York City’s NoMad neighborhood. Managed by Journal Hotels and licensed from sbe, Mondrian Park Avenue provides a lively dining and nightlife scene, and serves as a hub for vibrant art. The hotel’s convenient location near landmarks such as Madison Square Park, the Flatiron District and the Empire State Building will also connect guests with some of the City’s best cultural experiences.
Mondrian Park Avenue originally constructed in 1918
Originally constructed in 1918 as a 15-story office building, five floors were added during the hotel conversion elevating the property to a 20-story hotel. Initially conceived as an SLS designed by Philippe Starck, Mondrian Park Avenue is a vibrant character, much like its namesake Dutch painter, Piet Mondrian. The 189-key hotel boasts stylish and contemporary guestrooms and suites, which have been designed to maximize comfort and convenience with plush bedding and spacious bathrooms, as well as neutral woven leather furnishings and floating desks for a versatile work and play environment. The premier 1,300-square-foot Piet Suite offers the look and feel of a modern Manhattan residence with two bedrooms, a separate living room and dining area, wet bar, spacious private balconies, and other luxury amenities.
On-property amenities include Cleo restaurant, sbe’s award-winning culinary concept helmed by Chef Danny Elmaleh that showcases a modern twist on the ingredients and cultures of the Eastern and Southern Mediterranean region. The Cleo brand has received numerous accolades including being named one of OpenTable’s “50 hottest restaurants in the U.S.” With locations in Los Angeles, Las Vegas, and Miami, this will be the first Cleo to open in New York and fifth for the brand overall.
Additionally, Stephen Brandman, co-owner and CEO of Journal Hotels, has collaborated with Butter Group’s Richie Akiva of 1Oak and Butter on a pair of pulsating nightlife venues including Fifteen Stories, a rooftop lounge and adjacent outdoor terrace featuring music and other activity nightly, serving drinks and light bites from a central bar. Fifteen Stories will also be an all-day space for guests with food and drink offerings throughout the day. Yours Truly will serve as a subterranean nightclub catering to the who’s who of New York City with a dedicated hidden entrance.
Mondrian Park Avenue: Thoughtfully curated artwork
Another standout is the thoughtfully curated artwork. Guests will be welcomed with a New York City-inspired statement piece by Ara Starck, which adorns the marble-splashed foyer and check-in desk. Additionally, modern-style artwork provides intriguing pops of color throughout guestrooms and suites.
Mondrian Park Avenue building is owned by Moin Development, who has licensed the Mondrian brand for this project from sbe, and will be managed by Journal Hotels. This will add to Journal Hotels’ collection of iconic properties including The Hollywood Roosevelt in Los Angeles, Hotel G in San Francisco, Two Bunch Palms in Desert Hot Springs and Ambassador in Chicago. Located in the heart of Manhattan’s NoMad neighborhood at 444 Park Avenue South, just blocks from the Empire State Building and Madison Square Garden, Mondrian Park Avenue will reflect the energy of ‘the city that never sleeps’ within its four walls.
Mondrian Park Avenue is a strong addition to the ever-increasing portfolio for the brand. Currently in Los Angeles, London, and South Beach, Mondrian has plans to expand to the Middle East for the first time in October with the opening of Mondrian Doha in Qatar. A luxury destination in its own right, the lavish 270-room hotel was designed by world-renowned Dutch designer, Marcel Wanders, and includes eight restaurant and bar offerings, one of the largest ballrooms in the region, and the largest ESPA Spa in the world. Additionally, the brand has plans to open in Dubai in 2019.
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring over 20 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 136 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including SLS Baha Mar, SLS Seattle, Mondrian Doha and Mondrian Dubai. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Sanderson and St Martins Lane. In addition, sbe has the following internationally acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi’lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar. More information about sbe can be obtained at sbe.com.
About Journal Hotels
Journal Hotels is a collection of iconic properties including The Hollywood Roosevelt in Los Angeles, Hotel G in San Francisco, Two Bunch Palms in Desert Hot Springs and Ambassador in Chicago. As a partnership between GCP Hospitality, the Chang Family and Stephen Brandman, Journal Hotels distinguishes itself by combining exceptional hotel management with a creative and independent approach. With properties rich in culture and steeped in history, each hotel has a distinct character that invites discovery and enables guests to stay storied.
SOURCES: Mondrian / sbe