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BYTON debuted its first drivable concept car at the International Consumer Electronics Show (CES) in Las Vegas, U.S.A. With a unique digital design and innovative human-vehicle interaction, the premium SUV functions as a new generation smart device, built for the coming era of truly shared, smart mobility and autonomous driving.

The company aims to create a premium brand rooted in China which has a global reach. Its global headquarters, intelligent manufacturing base and R&D center are located in Nanjing, China, while its North American headquarters, devoted to intelligent car experience, autonomous driving, whole vehicle integration and other cutting-edge technologies, is based in the Silicon Valley. The company’s vehicle concept and design center is located in Munich.


Exterior design is all about digital horsepower

  •     BYTON Concept is a mid-size premium smart electric SUV, measuring 4,850 mm (15.9 ft), with a wheelbase of 2,945 mm (9.6 ft) and a wheel size of 22 inches. Its exterior design reflects the SUV’s robust style and distinctive proportions, with a loping roof line and green house tapering for optimized aerodynamics.
  •     The SUV leverages Smart Surfaces beginning with the front grill. LED lights throughout the front highlight the luminescent logo in the middle, along with connecting lines and dots that can switch to different display modes to suit different driving scenarios as well as communicate with users and pedestrians. The rear of the car also adapts the Smart Surfaces design.
  •     Three facial recognition cameras are embedded in the B-pillar on both sides of the car. Side-view cameras replace traditional side mirrors. BYTON Concept also includes an invisible door handle and invisible antennas.


The new SUV leverages Electric Vehicle architecture to maximize space. A flat floor and absence of a center console convey openness to all cabin occupants. Individually adjustable rear seats provide sofa-like comfort and luxury akin to a premium lounge.

BYTON is equipped with multiple screens including a Shared Experience Display replacing the central console in traditional cars. A Driver Tablet and two display screens on the rear-seat entertainment system integrate other content and features as part of the lounge.

The most eye-catching feature is the Shared Experience Display: Its 125 x 25 cm (49 x 9.8 in) screen automatically adjusts brightness according to changes in light, with a unique horizontal layout enabling content shown to be shared with other passengers in the car.

Additional features include a wooden floor, leather seats and interior color matching. Front seats can rotate 12 degrees inwards, creating a shared space where occupants can interact with each other and the Shared Experience Display, even from the rear seats.



Unique human-vehicle interaction

As a new generation smart device, BYTON creates new and convenient human-vehicle interactions.

  •     BYTON Intuitive Access: a different method of unlocking the car. Face recognition cameras recognize the driver or passenger to unlock the door. BYTON also recognizes driver and passenger information to auto-adjust seat angles, entertainment options and other information according to user preferences and usage.
  •     User profiles auto-enabled for every BYTON. No matter which BYTON the driver sits in, his or her profile can be downloaded from the cloud to the car, making the customer feel as if every BYTON is his/her own car.
  •     BYTON Air Touch for advanced gesture control. This feature allows for display control via easy hand gestures at any position within the car. For example, users can caption a location with a grabbing motion in the air, and then put it into the maps function in the middle of the display to start the navigation.
  •     The Driver Tablet allows the driver to control the Shared Experience Display, navigation, seat adjustment and other functions. The sides of the tablet integrate few physical buttons in the car such as the volume control. In collaboration with Amazon, BYTON has also integrated Alexa Voice into its in-car voice control system.

The Life cloud platform: personalized, seamless, connected life

BYTON Concept is designed to make technology benefit life, providing enjoyable time for people on the move. BYTON Life is the core of that experience. It is an open digital cloud platform that connects applications, data and smart devices. When integrated with innovative human-vehicle interaction, it takes the intelligent experience inside the vehicle to a whole new level.


BYTON Concept supports video and telephone conference capability, enabling users to work productively while commuting, or connect with family and friends.

  •     Seamless switch from the outside to the inside the car. BYTON Life enables music, video and other content played on one’s smartphone to continue to play in the car displays, from the time when the user has just entered the vehicle.
  •     Advanced AI and machine learning capabilities analyze a user’s calendar, locations, hobbies and application data to provide customized advice on what to do next, making BYTON smarter with every interaction.
  •     The interconnected hardware prepares for 5G communications. The hidden antenna on the roof allows data transfer rates up to 10 Gbit/second which is hundreds of times the normal average bandwidth.
  •     Data security built into all features and services. BYTON has established a dedicated independent Security Lab to ensure data security whether connected to the cloud or within the vehicle. BYTON Smart Gateway with machine learning ability is an additional core technology, enabling BYTON to track the security status of the vehicle in real time, detect potential failures and threats and take auto-countermeasures.


BYTON’s production car will be equipped with L3 ADAS (Advanced Driver Assistance Systems) in 2019. L4 autonomous driving will be enabled from 2020 via a software upgrade, as will future sensor and camera upgrades.

Battery charge, power options and future products
  •     BYTON’s production car will have two range options for endurance: a rear-wheel drive model with a 71 kwh battery pack and a driving range of 400 km (248.5 miles), or a four-wheel drive model with a 95 kwh battery pack and a driving range up to 520 km (323 miles).
  •     In fast charge mode, 80% of the battery is recharged in just 30 minutes.
  •     BYTON to include two power options: 200kW (400NM torque) single motor rear-wheel drive model and 350kW (710NM torque) dual motors four-wheel model.
  •     BYTON has adopted an all-new platform specifically designed for electric vehicles. In addition to the first SUV model launched in 2019, BYTON will produce its sedan and multi-purpose vehicle (MPV) on the same platform.

BYTON’s sedan and MPV is expected to hit the market by 2021 and 2022.


The company aspires to build premium intelligent electric vehicles for the future. Its crafted cars integrate advanced digital technologies to offer customers a smart, sage, comfortable and eco-friendly driving and mobility experience.

BYTON’s core management team is made up of the world’s top experts from China, Europe and the U.S., all of whom have held senior management positions in innovative companies such as BMW, Tesla, Google and Apple. Their expertise covers automotive design, automotive engineering and manufacturing, electric powertrain, intelligent connectivity, autonomous driving, user interface and supply chain management among other industry sectors, the sum of which represents BYTON’s strengths in manufacturing premium automobiles that are equipped with high quality internet technologies.

The new SUV will be manufactured in Nanjing, China. Its price will start at USD $45,000. The car will be available in China towards the end of 2019, and in the U.S. and Europe in 2020. Key features include:


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